Mar 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3230 Services Marketing


3 Hours

Prerequisites: MKT 3210 .

An application of marketing principles applied to service organizations. Unique problems in service businesses including intangibility, matching supply and demand, and relationship management are discussed.



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