Mar 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3220 Personal Selling


3 Hours

Prerequisites: MKT 3210 .

A study of the fundamentals of salesmanship emphasizing the behavioral aspects of the communication process and a systematic approach to selling. The course utilizes a consultative approach to selling.



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