2009-2010 Undergraduate Catalog - Belmont University

Entertainment Industry Studies Courses (EIS)

EIS 1220. The Entertainment Industry (3). Students participate in an overview of the major areas of the entertainment industries. This course serves as an introduction to the structure and internal organization of the entertainment industries. Attention is given to practical application based on theoretical and historical foundations.

EIS 2000. Entertainment Industry Internship Lab (0). Prerequisite: sophomore standing. This career development course addresses internship expectations, job strategies, and interviewing skills.

EIS 2310. Entertainment Industry Economics (3). Prerequisite: EIS 1220.An introductory analysis of the market economy, focusing upon the principles, processes, and institutions that influence general economic behavior tied to case studies and examples of economic principles found in the intertainment industry (defined as theater, film, computer generated productions, music, live performances, the internet, the print industry, and mass media).

EIS 2350. Creative Entertainment Technologies (3). Students participate in an investigation of the major areas of consumer and professional entertainment-related technologies and their applications. This course of study serves as an introduction to the uses and influences of technology with attention to innovations, history, and technology's effects on the global entertainment industries.

EIS 3000. Entertainment Industry Internship (1-6). Prerequisites: EIS 2000, EIS 1220, EIS 2350, junior standing, a minimum of 2.8 Belmont cumulative GPA.This is a formal intern education assignment in which the qualifying student participates as an intern for a selected period of time. May be repeated up to a maximum of six hours. 

EIS 3840. Entertainment Distribution and Promotion (3). Prerequisites: MBU 1110 or EIS 1220 or permission of instructor. This course is an in-depth study of the channels of distribution and methods of promotion of entertainment products including movies, television, recorded music, video games, software and books.

EIS 3950-4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

EIS 3990-4990. Special Studies in Entertainment Industry (1-3).

EIS 4000. Entertainment Seminar (0). (Cross-listed with MBU 4000). Required each semester of all full- or part-time CEMB students. Co-requisite for students enrolled in EIS 3000, Entertainment Industry Internship. Seminars are discussion-based sessions with high-profile guest speakers currently active in the music and entertainment industries. Session content will vary depending upon guest(s) expertise but generally will engage practical, philosophical, and current issues in the music and entertainment industries. Attendance requirements follow university policy and are stated in the course syllabus. Pass/Fail. ($40.00 course fee)

EIS 4015. EIS Senior Capstone (3). Prerequisite: Senior standing and approval of academic advisor. To be taken in the final semester of residence before graduation. This course is designed to be a culminating experience in the major, and also addresses the goals for the Senior Capstone as defined in the BELL Core curriculum, including reflection on the student's academic experience and on their transition from the university setting to professional life. This course comprises an in-depth integration and application of the student's personal experiences, opportunities, and ambitions as related to their anticipated career and life objectives within the global entertainment industry. Through the use of the analysis and discussion of texts, case studies, guest speakers, field trips, written assignments, and personal journal reflections, this course examines the student's goals within the introspection of the Belmont Experience. A final project incorporates the discussion of short- and long-term goals and a plan for the realization of these goals through three- and five-year timelines that are reflective of personal and professional ambitions.Throughout the course, students are encouraged to integrate the spiritual and ethical aspects of their goals as well as their transition from the university towards lifetime learning and professional growth.

EIS 4360. Entertainment Law & Licensing (3). Prerequisite: MBU 3520. This course provides an analysis of legal issues that frequently arise in the entertainment industry (e.g., the role of entertainment attorneys, contractual interpretations, right of publicity, freedom of speech, defamation, and obscenity). Additionally, the course is focused on licensing practices for various types of content in the entertainment industries such as textual, musical, audiovisual, and graphic works. Specific topics may include, but are not limited to, licensing intellectual property rights, licensing for film and television, computer games and the online environment, merchandise licensing, and international licensing considerations and practices.

EIS 4400. Consumer Research in the Entertainment Industry (3). Prerequisites: MBU 1110 or EIS 1110, MTH 1150 or permission of the instructor. A study of how consumer research is conducted and used in the entertainment industry emphasizing design, execution and reporting of syndicated data used by radio, television, record labels and movie studios. Additional topics covered include survey and focus group research, questionnaire design, and report writing.

EIS 4610. Christianity in the Entertainment Industry (3). Prerequisites: MBU 1110 or EIS 1220. This course examines the role and influence of Christianity in the entertainment and music business. Specifically, the course will investigate the Christian aspect on morality in entertainment. Topics focus on music, movies, and television in relation to "The Great Commission" and whether or not Christians are engaging in the important issues of the day. Students will be asked to discover and understand the Christian culture's primary shapers, their history, and issues.

EIS 4950. EIS Exit Examination (3). (Pass/Fail).This is a testing/knowledge base demonstration requirement for all EIS students. The examination will cover the major areas of the Entertainment Industry's organization and structure including publishing, intellectual property, and technology principles and must be taken during the last semester prior to graduation. A grade of 70 or higher is required for passing credit.